The Ordinary
Challenge: Position The Ordinary as a brand that, despite its intimidating and science-heavy product names, is actually simple, approachable, and easy to use. The goal was to break down complexity and intrigue consumers by showing that skincare doesn’t have to be complicated.
Insight: People want effective skincare, but complicated product names and scientific jargon make them feel like it’s too confusing to try.
Team Members: Raylah Clarke, Caroline Stetiawan, Mojan Daneshfar, and Jonathan Rivas
